B. P. Poddar Institute of Management and Technology , Saltlake| BBA | BBA(Business Analytics) | BCA

BBA (Business Analytics)

BBA in Business Analytics is a stream that that focuses on the science of analyzing data in order to identify and discover patterns that are helpful in formulating business strategies.

The field of Business Analytics combines two of the most thriving fields in present times, i.e., Business and Data Analytics. Humongous amount of data is generated each day in various dimensions of business world. Proper analysis and interpretation of this data help business organizations to make calculated business decisions, predict the market risks, determine the popularity of their products and services to optimize revenue and minimize losses.

There has been a growing need of Business Analytics professionals across industries and institutions who have embraced this data driven approach to overcome business obstacles and provide intelligent solutions to its customers and stakeholders.

Research conducted by a management consulting firm, Mckinsey reveals that Business Analytical capabilities are projected to create USD 9.5 to 15.4 lakh crore annual economic impacts across nineteen industries worldwide. Based on the above data, one can fully understand the unlimited growth followed by business/ employment opportunities that comes with BA.

Why Business Analytics?

Impart knowledge and build the academic foundation in the areas of analytics, modeling, predictive analytics, and quantitative techniques.
Analyze various data sets and interpret for formulation of relevant business strategies.
Apply theoretical knowledge and concepts to practical business problems to find out solutions with the help of Analytics.

Is BBA in Business Analytics a good course?

BBA in Business Analytics is an incredible opportunity for students in this new era of Data-driven Business.
The business world is now moving towards Data Analytics. In this regard, BBA in Business Analytics is a growing discipline.
Data-driven companies consider their data as a business asset and ardently strive for mechanism to convert it into a competitive advantage. Students pursuing BBA in Business Analytics have immense opportunity in this domain.
Among Industries immensely adopted Business Analytics, Banking, Finance, Insurance and Investment firms, IT, Services, Utilities, Manufacturing, E-Commerce, Retail, Healthcare, Telecommunication are worth mentioning.